(TITC) - On September 4, 2024, the online platform Google Arts & Culture officially launched a special exhibition for Vietnam called "Vibrant Vietnam" aimed at honoring a vibrant, captivating, and colorful Vietnam through a portrayal of culture, people, and biodiversity.


Vibrant Vietnam is one of Google's latest efforts to honor and promote the emotional landscapes, rich cultural heritage, and diversity of Vietnam's ethnic communities to a global audience. A representative of Google Arts & Culture shared: “At Google Arts & Culture, we always strive to make the world's cultures more accessible and engaging for everyone. Vibrant Vietnam is a prime example of how technology bridges cultures, bringing Vietnam's rich heritage and stunning landscapes to a global audience.”

This latest initiative continues Google's long-standing commitment to supporting and accompanying Vietnam's tourism industry in introducing its magnificent landscapes, majestic natural wonders, and unique indigenous culture to international friends after the success of previous projects, including: “Google Arts and Culture: Wonders of Vietnam” (2021); Google Adventure Vietnam; and the “Vietnam: Travel to Love” campaign on YouTube.

In collaboration with reputable organizations such as iSEE, the ASEAN Biodiversity Centre, the Precious Heritage Art Gallery Museum, the Sherman Centre for Culture and Ideas, and the Bat Trang Pottery Museum, "Vibrant Vietnam" offers an exciting online journey exploring the country and its people.


Mr. Hoàng Quốc Hòa - Director of the Vietnam National Tourism Information Centre stated: "We appreciate Google's initiatives that have helped promote Vietnam's beauty globally through digital platforms. In this regard, Google Arts & Culture is regarded as a digital museum that preserves and promotes the exquisite values of humanity's culture, art, and tourism. The project 'Vibrant Vietnam' reaffirms Vietnam's diverse and rich potential in culture, natural landscapes, and friendly, hospitable people. These initiatives align with the strategic direction of Vietnam's tourism industry today, which emphasizes the application of technology in promotion and enhancing the image and brand of Vietnamese tourism on digital platforms. As the unit responsible for digital transformation and tourism communication within the Vietnam National Tourism Administration, we hope to continue receiving Google's support and cooperation in implementing creative projects to bring Vietnam's tourism image closer to friends and partners worldwide in the near future".

Outstanding experiences you can find in "Vibrant Vietnam":
Vibrant Vietnam introduces 31 online exhibitions showcasing 429 images and 15 unique videos, offering the public a vivid picture of the rich culture, spectacular landscapes, and diverse ethnic communities. Viewers can start their online tour with five main themes and much engaging, useful information including:

• Geographical location of Ethnic Groups: Explore the unique distribution of diverse ethnic communities in Vietnam through Biodiversity and Ethnic Groups
• Heritage and Community: Learn about the cultural characteristics of Vietnamese communities with Explore 54 ethnic groups in Vietnam;
• Sustainability of local values: Traditional practices, handicraft villages that are still preserved such as The centuries-old tradition of indigo dyeing by Vietnamese people;
• Indigenous medicinal plants: Delve into the fascinating world of herbs from the H'Mong ethnic group in Sa Pa with Always have medicine at home;
• Unique features of Heritage Parks: Admire the grandeur of Vietnam's highest mountains and explore biodiversity at Trang An Scenic Landscape Complex; Hoang Lien National Park and Bach Ma National Park.

Now, audiences both domestically and globally can admire Vietnam through the colorful lens of “Vibrant Vietnam” here. Let's begin an exciting and emotional journey to explore the culture, people, and biodiversity of Vietnam right now!